
Four years ago, the first Christmas business idea was born: Sattie in the Tree. The company took off like a rocket, received a ton of media attention, and sold out quickly. So, it was high time for the next step: the Yup in the Tree collection!
Life as a true yuppie (young urban professional) in Amsterdam provided ample inspiration for our new collection. Oatmeal cafes, Esma cafes, cargo bike moms, and paddle courts are all around you.